Marketing Costume Jewelry in France
Number of pages:
9
ABSTRACT:
A 9 page paper discussing considerations for marketing high-quality fashion accessories in the home of the fashion capital of the world. France always has possessed the attitudes on which we can build success through marketing high-quality costume jewelry; its rather new but consistent economic prosperity now makes it attractive for its potential markets as well. There is good opportunity here, but it will be imperative to understand the market and to protect the brand image in promotion. This jewelry is upper-end, and marketers need to avoid any low-price volume retailers in order to protect the brand image and command desired sales prices. Bibliography lists 9 sources.
FILE NAME:
File: CC6_KSfrance.doc
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